Tuesday 8 September 2009

Target Market Trends in Music Videos

Even music videos are turning green. Recently, vids using entirely recycled footage have been floating around online, usually ripping off youtube clips or utilizing old, old archive footage. They bring a whole new sense to film, literally saying "if it aint broke, don't fix it" by taking what already visually works and mashing it into other flawless clips - sometimes creating entirely new story lines and sequences.

Proxy - 8000 (directed by Thomas Von Party)


Ratatat - Mirando (directed by E*VAX)


This concept is so versatile - as long as you have the editing software all you need do is visit www.keepvid.com to rip the footage onto your computer. It reminds me personally of "swedeing", popularised by Be Kind Rewind, in which you take a film and recreate it shot for shot yourself - it gives the project a true sense of personality.

DJ and video artist, POGO has also caught onto these methods, in my personal favorite video, Alice.


Video Mashing has become a seriously popular method of making music videos for the trend savvy ones of us, and I believe that this is exactly the reason I chose to use it in mine.

This post was imported from another blog I write on, called Righteous. The post was relevant to what is popular in the new movement of music videos.

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