What is the Process of a Commission?

A typical commission process works like this:


1.
Company/record label has a new product ready to be launched but no person to 'launch' it for them. They'd typically need a team of graphic designers, a film production company and web designers - the company wanting these teams would be the producers, funding the operations with their own budget.


2.
They seek out various practitioners/teams specialising in different disciplines, coming down to their final choices by process of elimination after they collate all of them. It would usually be a team that does film, graphic and web design/production all under one name to keep consistency in the work, but branching off isn't uncommon either.


3.
The company explains their product and their demographics for target markets to the creative departments like art direction so they can come up with initial rough ideas of aesthetics, which will then be checked by the company for approval and alterations that need to be made - i the idea they come up with isn't liked at all, it's back to the drawing board, where they come up with new plans and present them. When a final plan is selected, further development begins. If multiple plans are selected, they are blended until the rough plan is an amalgamation of all the bits the company like, where again, further development begins.


4.
The teams all make their rough cuts, web designs and graphics for double checking. If something isn't right it's put back to step 3. If it's ok, they sharpen and tighten up every unfinished aspect until it's problem free and ready to be published.


5.
The product is unveiled by all mediums (web, graphic, film, etc) and begins to rack in the money, primarily for the actual company and secondly for the production team. If the production team have made a successful advertisement commission project, it's likely they'll be reused or even made in-house to the company, making every campaign/promo from that point on.