Tuesday 6 October 2009

Monday 5 October 2009

Audience Feedback

rough cut- class feedback and teacher feedback:
My class feedback was all positive, no ngatives were raised (by the students that is). Everyone loved the pace and editing - after I explained the subtle story and reference they seemed to like it more - I realised I should have put more emphasis on this throughout the film as I should'nt have had to explain it afterwards.

near finished version- Junction feedback:
The teachers and other adults at Junction all liked it a lot too but realised the hold up with stock footage, giving me trouble as found footage dosn't show of your camera shooting skills... This could be a problem with examination depending on how they look at it. I'd just like to argue that even though the footage WAS mostly found, I DID edit how it looked entirely, often layering many shots over each other to create cool effects like tidal waves, volcanic eruptions, marching armies - the stuff without many effects were ALL taken from royalty free websites without any illegalities. Explosion footage was from free explosion websites. If you think about it, the angles chosen from stock footage emulate my intentional but impossible camera angles I would've used in real life - It was ALL story boarded like that and when angles didnt fit nicely I'd look until I found ones that did.

final version of everything- facebook feedback:
My Facebook feedback was all good - everyone who saw it said how much they liked it - this is probably because they didnt know the criteria it is going to be marked for like the teachers. They didnt know that the source footage was a tough thing to mark. I suppose I should've given them the criterias, that way I'd have a broader response than "WOW THIS IS AMAZING" and "lol cool".

Facebook feedback:
The question was: "Hi guys. this is a new vid i created in the CMDiploma I'm taking - it's meant to be like an apocalyptic, early 1990's disaster/rave film... feel me? anyway, watch this and give me your feedback - just let me know what you like (or don't). Your replies are vital to make my evaluation. THANKS! x
BTW stick to awnswering these questions:
In what ways does my video remind you of other music videos?
What do you think are the strengths of my music video?
What do you think are the weaknesses?"



Their feedback wasn't at all enlightening (LAZY teens) - I mean at least they got the story but honestly, they didnt awnswer my questions at all which didnt help, all I can do is know they liked it. It was the Junction feedback next up that gives me the most intel...

Junction Feedback:
The guys at the Junction just wanted more explosions which was fine - I agreed, besides they hide poor walking loops well. When I did use more though, as I was rushed for time, they didnt look as neat as they could - hopefully I'll be able to rework them a little in my spare time...
I also applied a warming video filter to add an overall overtone of heat - making very different coloured source footage merge together more naturally. If I had more time I would've applied more colour corrections to give a more monotonous feel.
(BEFORE + AFTER):



Story-board Info:
My storyboard is very different to my actual film, you can see an animatic with shots from my storyboard posted earlier on the blog. I abandoned many of the shots used because when putting it together my moods changed for the theme - the animatic was positiv, jokey - I thought of it more as a comedy thing. When I actually began it was like that, but further in, a darker mood evolved, featuring the lightning and weaponry a lot more... The comedic values I suppose returned when the clubbing shots came in. But to be honest even that apocalyptic rave was pretty dark in itself, especially when the dancers are effectively blown into the next shot via explosions.

Sunday 4 October 2009

Kit that I've used



Annotation of the image:
-Sony HD Cam: Versatile HDV camera - adjustable exposures and framerates as well as long battery life and many add ons (wide lens, etc). This peice of kit proved very useful but considering the majority of my vid is stock footage, I probably could've made it look just as good without real film... That would cause loss of marks though.

-Advanced Studio Lighting: Absolutely neccasary for lighting a green screen and character for that matter - very handy for additional effects too (strobing, pulsing, etc) although I did'nt use those.

-Green Screen: Vital again for "keying" myself of the background to apply special effect in the back and foreground. Very easy to use too (if the lighting works well of course. Mine was'nt perfect - would've used additional lights).

-Sketching Pencils + Pad: Needed to make storyboard and therefor animatic. Also important for concept art and rough designs for digipack.

-Macbook: Main peice of editing hardware for me. I borrowed this for the whole holiday and literally didnt stop working with it - great help being able to borrow. Seemingly impressive edit speeds for such a tiny thing - sounds like it's gonna take off when rendering though s-:

-G5: Used this mainly for colour keying my final cut of the video. They're extremely powerful and I kinda wished I could've somehow used them instead of the Macbooks. Unfortunately the whole film in Final Cut was stored on the Macbook and transferring would've been disastrous as if footage was lost or destroyed, 2 whole weeks of my life would have gone with it.

-Final Cut: Only editing software I used - semi-pro kit with dynamic effects and transitions. Easily allows creation of excellent scenes, allowing your imaginations to literally happen before you.

-Detonation Films: Royalty free explosion stock footage.

-Facebook: My way of getting feedback and researching inspirational practicioner's uploaded video.

-Myspace: Used similarly to Facebook exept only for research, not feedback.

-Vimeo: Uploaded final video to vimeo because copyright music infringement dos'nt apply, allowing me to put my music vid up without sound being muted out. It also has superior HD and a more artistic, comment freindly crowd.

-Youtube: Used purely for ripping footage off and clumping it into others - allowed me to create scenes that were brand new and unrecognisable to the original - copyright no longer an issue..

-Keepvid: The site used to convert Youtube FLV video files to MPEG4. Very efficient and quick.

-Blogger: Researched classmates work and vital for these pages.

-Safari: Browser used at home for searching videos and downloading their source codes.

-Firefox: Browser used at college - only one on the systems.

-Creative Cow: Excellent video making tutorial guide website - shows tutorials for editing, filming and sound design as well as special effects in prod. or post-prod.

Saturday 3 October 2009

THE FINAL MUSIC VIDEO.


L3/13 - More Than Friends (Hayden) from cmdiploma on Vimeo.

Scratched Ideas for the Music Video

Here are some previous pieces of work I've done, experimenting with cutting to music.


A Cambridge Summer Montage from Hayden Martin on Vimeo.



Underage Drinking Documentary Montage from Hayden Martin on Vimeo.



The Creative Media Course Advert from Hayden Martin on Vimeo.

As you can see, I have a flair very similar to Chris Cunningham's, using contrast shifts, rapid cutting, fast and slow footage as well as colour correction - I feel that they translated over well to the finished product, although, this time, I tried to make sure it looked more up to date, taking away that dated 90's cunningham subject/theme matters of dark, macabre and gritty environments.





AND beneath is a brilliant combination of both Cunningham's style and Video mashing!



When coming up for music video ideas, I really was'nt sure exactly what to go with (story-wise that is. My technique was already planned).

After watching a promo video for the upcoming clothing sportswear company, New Power Studio, I had been thinking very much about Olympic and F1 themes for a video (in terms of aesthetics that is).



As well as this I also looked at Christopher Shannon's new clothing line, based heavily on a combination of early 90's and circa millenium sport/luxury clothing designs - his whole imagery is very synthetic and ironically chavvy, but in a very beautiful way.


The Animatrix episode "World Record" has played a huge inspiration too - I loved it's slow motion and cel-shaded appearance, bringing out every sinew, muscle and contortion of the athletes.

Friday 2 October 2009

Fukkk Offf's Venues


They/he/her typically play in underground clubs and warehouse parties/raves where their target audience will definitely be "funnelled" into. 
Big fans from across the globe come to see them whether they're in Social Club, Paris, or Fabric, London. Those fans avid enough to travel to see them , usually with friends who are on the sam wavelength and equally big fans are almost always the people you'd expect to see there - see the post below for an insight into demographics.

The Paris Social Club is in the center of Paris. It's had all the big electro names in the business playing there. It's very popular with the music-conscious youth in their early twenties. 

Once inside you'll notice they have neon lights all over the place that, with the white grid on a black wall will make you think you walked into the movie Tron. This imagery is very popular in the electro music scene due to it's connections with the original 'electroclash' and 'post-punk' movements from the 80's. Although that is now beginning to change, as the zeitgeist revival of all things 1980's is transitioning into 1990's...

This club has arguably one of the best electronic music programs in Paris as you'll notice with all the kids going out of their mind. If you are looking for a place where people come to go wild, this is a pretty good bet.