Wednesday 2 September 2009

Music Video Research

1. Music videos demonstrate genre characteristics
(e.g. stage performance in metal video, dance routine for boy/girl band).

2. There is a relationship between lyrics and visuals
(either illustrative, amplifying, contradicting).

3. There is a relationship between music and visuals
(either illustrative, amplifying, contradicting).

4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).

5. There is frequently reference to notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body.

6. There is often intertextual reference (to films, tv programmes, other music videos etc).

Early inspirations:









This was a technique I recently discovered which I'm very interested in:

The technology for atomic level invisibility might be closer than you’d think! Russian professor Oleg Gadomsky has patented a new method of optical camouflage. The professor, versed in both quantum and optical electronics, uses gold nanoparticles arranged in a stratum that cloaks the image of an object to the other side of the stratum.

Gadomsky’s technology is completely different than existing methods of optical camouflage that exist today. In 2003, the TACHI laboratory of the University of Tokyo demonstrated an “invisibility cloak” — which was actually no more than a projection of the image behind the cloak projected back onto the cloak. Gadomsky plans to actually disrupt the radiation in such a manner to “bend” light around the stealthed object behind the nanoparticle wall.


as well as this technique too:

Surprisingly very easy to do - especially the highlights around people...

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