Band Demographic/Target Market

Male + female

Clothes:

-Sportwear collabs/street wear, sport luxury mix with overall indy tone. Catwalk inspirations (synthetics, etc.)

Example: http://www.cmonwealth.com/shop2.php

Class:

-Middle > upper middle - bohemian upbringing, nice income, access to good computer hardware + software > Mac users.

-Enough money to splash out on clothing, alcohol and drugs.

Example: Typical Vice Magazine readers - http://www.viceland.com/uk/

Social choices:

-Prefers house parties

-Bored of Topman, H+M, Zara, etc. Looks for other sources.

-Drinks socially

-Drug of choice: ecstacy, MDMA, coke, Ketamine (sometimes)

-Internet shops or if clothing can't be found, charity shops are always good.

-If charity shops dont work, make own clothes.

Think "Nathan Barley" meets 1990's chav/indie mashup...

Music choice:

-Usually found on Myspace, highly exclusive blogs (invite only) and Spotify.

Brodinski, Kavinsky, Bobmo, Mixhell, Toxic Avenger, SPA, Djejotronic, etc. Very big on electro.

-Gigs usually in Paris or Berlin. Travel costs covered by going in large group with money earned from part time boutique clothes shop job.
Example: http://kidcityblog.com/, http://wizardsarebetter.wordpress.com/